The new range and variety of shops at Brookfield Riverside, the new borough centre, will offer a high quality shopping experience on the doorsteps of local people, increasing the choice and availability of popular brands that would otherwise not come to Broxbourne. The amenity will avoid the need for residents to travel to shopping destinations outside the borough to meet their shopping requirements.
Once complete the development will provide over 2,000 jobs at Greater Brookfield. Over 500 new jobs will be created by the construction process alone.
The Lea Valley is a Priority Area for Economic Regeneration in the East of England. This means there is a considered focus on providing the right jobs for residents, to improve the prosperity for the whole community and lower unemployment levels, which are currently at their highest in 10 years.
This development will offer a range of employment opportunities in skilled and non-skilled areas, including retail, leisure, transport and construction – opportunities that cannot be offered anywhere else in the Borough on this scale. Training for some of the skilled positions will be provided by Bayfordbury in partnership with the County Council.
Over 300 new-build homes will make a significant contribution to the housing needs of local people.
Important new roads in and around the site will address existing highway congestion. New cycle and pedestrian paths will also encourage environmentally-friendly travel to the Centre.
As well as giving families and people, young and old better choices and a better quality shopping and leisure experience, the scheme will provide attractive public places for people to enjoy, meet and participate in community and Centre events.
There are currently no comparable facilities of this standard in the Borough and this development will provide young people with a new range of exciting leisure opportunities, and places for community groups to use.
The provision of quality facilities at Greater Brookfield removes the need for residents to travel to centres outside the Borough for shopping and entertainment, and as such will reduce travel by car. Dedicated bus and taxi routes will encourage alternatives to travelling by car.
Brookfield Riverside will feature innovative green technology, ensuring that the houses, retail and leisure facilities are eco-friendly from construction to occupation and beyond.
